So, if you’re the one who is searching for “what is the actual scope of Digital Marketing in India 2024“; then here is your actual answer or a complete guide which will clear all the doubts or queries you have in your mind as of now.
In this blog post, with the scope of digital marketing in India; we have also covered what is the future growth, what are the current challenges, and the salary in Digital Marketing in India.
So without wasting your time, let’s dive in-detail with this guide.
If you know, Digital Marketing has become an essential part of the business world, especially in India. With the speedy growth of internet users and the increasing use of smartphones, the scope of Digital Marketing in India has expanded significantly.
If we talk as of 2024 & Beyond, Digital Marketing will continue to evolve, providing n number of opportunities for job seekers & businesses to find their interest-based or potential role & reach their target audience respectively.
In this blog post, we are going to explore the key trends, potential growth, and the various aspects that contribute to the scope of Digital Marketing in India 2024.
Digital Marketing refers to the use of online channels, platforms, and technologies to promote products and services of your business. It encloses various strategies and tactics, including Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, E-mail Marketing, and More.
The main goal of Digital Marketing is to connect with your target audience, build brand awareness, and drive sales online or Digitally to your business.
If we talk about the Digital Marketing growth in India, it has witnessed a tremendous increase in internet penetration over the past decade. In 2015, India had approximately 354 million internet users. By 2020, this number had grown to over 687 million.
As of 2024, the number of internet users in India is expected to surpass 900 million. This growth is driven by affordable data plans, widespread availability of smartphones, and government initiatives promoting Digital channels. With such a large online population, businesses have a vast audience to target through Digital Marketing channels.
The E-commerce industry in India has experienced an exponential growth. In 2014, the Indian E-commerce market was valued at $13 billion. By 2020, it had reached $64 billion and is expected to grow to $200 billion by 2026.
Online shopping platforms like Amazon, Flipkart, and Myntra have become household names, and more consumers are turning to online shopping for convenience and other beneficial options.
This shift in consumer behavior presents significant opportunities for Digital marketers to reach their targeted audience and drive sales online.
Social Media Platforms like Facebook, Instagram, Twitter, and LinkedIn have become an integral parts for almost everybody in India. If we talk about the year 2015, there were around 142 million social media users in India. By 2020, this number had grown to 376 million, and by 2024, it is expected to reach 500 million+ social media users.
These social media platforms offer businesses a unique opportunity to engage with their audience, build brand loyalty, and drive traffic to their social channels & their websites.
Social Media Marketing will continue to be a crucial component of Digital Marketing strategies, with businesses leveraging Influencer Marketing, Social Media Advertising, and Interactive Content to connect with their target audience.
Artificial Intelligence (AI) and Machine Learning (ML) are transforming the Digital Marketing industry. These technologies enable businesses to analyze vast amount of data, gain valuable insights, and deliver personalized experiences to their customers.
If we talk about the year 2024 & Beyond, AI-Powered Chatbots, Predictive Analytics, and Personalized Marketing Campaigns will become more common, helping businesses optimize their Marketing efforts and improve customer engagement.
With the increasing popularity of voice-based devices like Amazon Echo and Google Home, Voice Search is becoming a significant trend in Digital Marketing. Consumers are using voice search to find any type of information, make purchases, and engage with brands & companies.
In 2020, 20% of all searches were voice-based, and this number is expected to increase significantly by 2024 & afterwards. To stay ahead, businesses must optimize their websites and content for voice search by focusing on natural language keywords, answering common questions, and providing crisp, and relevant information.
Video content continues to dominate the Digital Marketing industry. If we talk about the year 2018, 72% of consumers preferred video content over text, and by 2021, videos made up more than 82% of all consumer internet traffic.
Platforms like YouTube, TikTok, and Instagram Reels offer businesses a powerful medium to engage with their audience and convey their brand message effectively.
As per the 2024 data, Video Marketing will play a crucial role in Digital Marketing strategies, with businesses creating high-quality, engaging videos to attract, retain & gain new customers.
Influencer Marketing has gained significant traction in recent years, and this trend is expected to grow further in 2024. In 2016, the global Influencer Marketing industry was worth $1.7 billion. By 2020, it had grown to $9.7 billion and is expected to reach $22.3 billion by 2024.
Collaborating with in-trend & trusted influencers allows businesses to tap into their followers’ trust and credibility, reaching a wider audience and driving brand awareness. Micro-influencers, who have smaller but highly engaged audiences, will also play a vital role in influencer Marketing strategies.
Where the scope of digital marketing in India is booming, SEO is becoming one of the trending & main components of Digital Marketing. SEO is basically the practice of optimizing your website to rank higher in search engine results pages (SERPs).
It involves various techniques, including keyword research, on-page optimization, link building, and content creation. If we talk about the year 2024, SEO will remain a critical component of Digital Marketing, with businesses focusing on providing valuable, relevant content and improving user experience to achieve higher rankings and drive organic traffic on Google & Other Search Engines through their products & services.
Content is the pillar of Digital Marketing. Content Marketing involves creating and promoting valuable, relevant, and consistent content to attract and engage your target audience. This can include blog posts, articles, videos, infographics, and more.
As per the 2024 data, businesses will continue to invest in content Marketing to build brand authority, educate their audience, and drive sales online. High-quality, informative, and engaging content is & will always be essential for Digital Marketing success.
Social Media Marketing involves using social media platforms to promote products and services, engage with your audience, and build brand loyalty. This includes creating and sharing content with your community, running social media ads, and engaging with followers through comments and messages.
Businesses will leverage advanced targeting options, interactive content, and social commerce features to enhance their Social Media Marketing efforts.
Email Marketing is one of the most effective Digital Marketing strategies. It involves sending targeted emails to a list of subscribers for nurturing leads, building relationships, and driving sales online.
Personalized email campaigns, automation, and segmentation will be key to successful Email Marketing. Businesses will focus on delivering relevant & helpful content to their subscribers to improve open rates and conversions.
PPC Advertising or Pay-Per-Click Advertising involves running ads on search engines and social media platforms and paying a fee each time the ad is clicked. This includes Google Ads, Meta Ads, Social Ads, and more.
As of 2024 & Beyond, PPC Advertising will continue to be an essential part of Digital Marketing strategies, with businesses leveraging advanced targeting, retargeting, and ad personalization to maximize their ROAS.
Affiliate Marketing involves partnering with affiliates or affiliate partners who promote business’s products or services in exchange for a commission on sales online.
This Performance-based Marketing strategy allows businesses to reach a wider audience and drive sales through trusted affiliates. In 2024 & Beyond, businesses are ready to invest in Affiliate Marketing to expand their reach and drive more revenue online & that’s how the scope of digital marketing in India will become more popular.
Data and Analytics play an important role in Digital Marketing, enabling businesses to make informed decisions and optimize their strategies.
By analyzing data from various sources, businesses can gain insights into user behavior, preferences, and trends. Data-driven Marketing will be essential for businesses to stay competitive, improve targeting, and enhance customer experiences.
There are n number of tools and technologies available to help businesses collect, analyze, and utilize data effectively. These include Google Analytics, Social Media Analytics Tools, Customer Relationship Management (CRM) Systems, and more..
If we talk about the year 2024 & Beyond, businesses will leverage these tools to track performance, measure ROI, and optimize their Digital Marketing efforts.
The Digital Marketing industry is highly competitive, with businesses competing for the attention of the same audience.
So, if we talk about the challenges covering the scope of digital marketing in India; one of the major challenges for businesses will need to differentiate themselves through unique value propositions, innovative marketing strategies, and high-quality content to stand out from the competition.
Digital Marketing is consistently evolving, with new trends, technologies, and best practices emerging on daily basis.
Staying up-to-date with the latest developments and adapting strategies accordingly is a challenge for businesses in 2024 & Beyond. Continuous learning, experimentation, and flexibility is & will be essential for Digital Marketing success.
With increasing concerns about the data privacy and security, businesses must ensure that they handle customer data responsibly and comply with regulations.
Businesses will need to be transparent about their data practices, implement robust security measures, and prioritize customer trust to build and maintain strong relationships between them & consumers.
India is a diverse country with multiple languages and cultures. Creating regional content with story-telling feature tailored to specific audiences can help businesses more to connect with their target audience more effectively in the near future.
In 2024 & Beyond, businesses will explore more opportunities to create content in regional languages, leveraging local influencers and cultural variations to drive engagement.
The adoption of Digital Payment Solutions like UPI, mobile wallets, and online banking has increased significantly in India.
This expansion of Digital Payment Solutions is expected to continue in 2024 & Beyond, providing businesses with opportunities to offer seamless and convenient payment options to their customers.
Integrating Digital payment solutions into Digital Marketing strategies can enhance your customer experience and you can drive more sales online.
Small and Medium Enterprises (SMEs) are the backbone of the Indian economy. The scope of digital marketing in India offers SMEs an affordable and effective way to reach their target audience and compete with large businesses.
Scope of digital marketing in India for SMEs will continue to grow, with businesses leveraging Digital channels to build brand awareness, generate leads, and grow their business.
Emerging technologies like Augmented Reality (AR), Virtual Reality (VR), and Blockchain are transforming the Digital Marketing industry.
These technologies offer innovative ways for businesses to engage with their audience, create immersive experiences, and build trust with their targeted consumers.
In the near future, businesses will explore opportunities to integrate these technologies into their Digital Marketing strategies to stay ahead of the competition.
Keeping in mind the current scope of digital marketing in India, For those just starting in the field of Digital Marketing, entry-level positions such as Digital Marketing Executive, Social Media Executive, SEO Executive, or PPC Executive are the start & trending fields that you can opt for.
As per the current scope of digital marketing in India, the average annual salary for these roles ranges between INR 2.5 to 4.5 lakhs per annum depend on the company you’re applying for. Fresh graduates and individuals with less than one or two years of experience typically opt for these positions.
Mid-level roles in Digital Marketing include positions like Digital Marketing Manager, Content Manager, SEO Team Lead, and PPC Analyst.
As per the current scope of digital marketing in India, Professionals with 2-5 years of experience can expect to earn between INR 5 to 12 lakhs per annum based on their level of skills & knowledge.
These roles require a deeper understanding of Digital Marketing strategies and often involve managing teams & marketing campaigns.
Senior-level positions such as Digital Marketing Head, SEO Manager, and Social Media Director demand significant experience and expertise in the field.
As per the current scope of digital marketing in India, Professionals with over 5-10 years of experience can command salaries ranging from INR 12 to 25 lakhs or more per annum based on their project’s experience.
These roles involve strategic planning, overseeing large marketing projects, and leading the overall Digital Marketing efforts of an organization.
There are also highly specialized roles in Digital Marketing, such as Data Analysts, UX/UI Designers, and Marketing Automation Experts.
These positions require specific skills and experience, often leading to higher compensation. Salaries for these roles can vary widely, but they generally start from INR 7 lakhs per annum and can go up to INR 20 lakhs or more, depending on the expertise level and demand for the skillset.
If we talk about the scope of Digital Marketing in India in 2024 & Beyond, it is truly vast and ever-evolving. With the increasing penetration of the internet, the rise of e-commerce, and the growth of social media, Digital Marketing offers numerous opportunities for businesses to connect with their target audience and drive business growth.
By staying up-to-date with the latest trends, leveraging data and analytics, and adopting innovative strategies, businesses can navigate the competitive industry and achieve their Digital Marketing success.
In summary, the scope of digital marketing in India will be characterized by the integration of advanced technologies, the growth of regional content, the expansion of Digital payment solutions, and the rise of SMEs.
By understanding the scope of Digital Marketing in India and adapting to the ever-evolving industry, businesses can unlock new opportunities and achieve their marketing goals.
At last, the diverse and promising structure of salary in Digital Marketing in India ensures that professionals in this field can look forward to rewarding and lucrative careers & the scope of digital marketing in India is not going to slow down soon.
So, If you also want to make your career in Digital Marketing; Look no further than Digital Bizware. Digital Bizware is the oldest & leading digital marketing institute in Thane, Mumbai. Join our advanced digital marketing course today & learn how you can be the expert in digital marketing & open doors to your future.
Contact us today to BOOK Your FREE DEMO at our digital marketing classes in Thane & decide at your end to join our course after attending our live demo session.
Yes, digital marketing has a vast and growing scope in India, driven by increasing internet penetration, mobile usage, and the shift towards online businesses.
Absolutely, the future of digital marketing in India is promising, with continuous growth expected due to the expanding digital landscape and the demand for online presence.
Digital marketing offers competitive salaries, especially with experience and expertise, making it a lucrative career option in India.
Yes, digital marketing can be a viable side job, offering flexible opportunities to earn additional income while building valuable skills.
The best field in digital marketing depends on your interests, but popular areas include SEO, content marketing, social media marketing, and PPC advertising.
Digital marketing is not necessarily easy, but with the right training and practice, it can be learned and mastered over time.
Yes, learning digital marketing in 2024 is highly recommended as it continues to be a relevant and in-demand skill in the evolving job market.
Digital marketing will remain valuable in 2025, offering significant opportunities for career growth and business success.
After 5 years, a digital marketer in India can expect a salary ranging from INR 8 to 15 lakhs per annum, depending on expertise and location.
While digital marketing is not strictly an IT job, it involves using technology and online tools, making it closely related to the IT and tech sectors.