Whether you are looking to boost your skill sets, thinking about launching an affiliate marketing programme or looking for a refresh on what the affiliate networks have to offer, this course is suitable for you.
During the day, we’ll teach you about the roles within affiliate marketing, how it can have positive impact on search and how to create a strategy for your company.
We’ll cover the larger networks and discuss who is best for you to work with depending on your needs and budget.
Our Affiliate Marketing course is available at our training venue in The Shard, London.
We also offer private training courses which are ideal if you have a team you want to bring up to speed in how to optimise this additional sales channel.
This course takes an in-depth look at the major affiliate networks and how to manage affiliate marketing. We’ll teach you how brief and incentivise affiliates so you can get the best out of your working relationships.
At the end of the day, you’ll leave with actionable knowledge that you can utilise within your company straight away.
What will I learn?
Upon completion of this course you’ll have gained the skills to:
Understand how affiliate marketing works and the role of an affiliate network
Develop an affiliate marketing strategy suitable for your company
Write an engaging brief for your affiliate agency
Explain how affiliate marketing can impact your overall marketing strategy
Know how to manage an affiliate agency and set up relevant reporting
Why should I take this course?
This course is open to people that are new to affiliate marketing, responsible for an affiliate sales channel or thinking about adding affiliate marketing to their mix.
Course Overview
Introduction to Affiliate Marketing
What is affiliate marketing?
The role of the affiliate, merchant and affiliate network
Benefits & Disadvantages of affiliate marketing
Different types of affiliate link
How affiliate marketing impacts search marketing
3 Search tips for affiliate marketing
Affiliate Marketing Strategy
How to develop an affiliate strategy for merchants
Affiliate marketing campaign management
How to brief an affiliate network
Affiliate Networks
Pros and cons of using an affiliate network
How to choose and affiliate network
Creating your own affiliate scheme
Working with an Affiliate Network
How to work with affiliate networks
How organisations work with affiliate networks
Managing relationships and partnerships
Tracking & Reporting Affiliate Activity
Tracking Affiliate Marketing
Understanding key metrics
Google Analytics overview
Omniture SiteCatalyst overview
Reporting affiliate activity
