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Affiliate Marketing

Great Team With Great Ideas

Whether you are looking to boost your skill sets, thinking about launching an affiliate marketing programme or looking for a refresh on what the affiliate networks have to offer, this course is suitable for you.

During the day, we’ll teach you about the roles within affiliate marketing, how it can have positive impact on search and how to create a strategy for your company.

We’ll cover the larger networks and discuss who is best for you to work with depending on your needs and budget.

Our Affiliate Marketing course is available at our training venue in The Shard, London.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in how to optimise this additional sales channel.

This course takes an in-depth look at the major affiliate networks and how to manage affiliate marketing. We’ll teach you how brief and incentivise affiliates so you can get the best out of your working relationships.
At the end of the day, you’ll leave with actionable knowledge that you can utilise within your company straight away. 

What will I learn?
Upon completion of this course you’ll have gained the skills to:

Understand how affiliate marketing works and the role of an affiliate network

Develop an affiliate marketing strategy suitable for your company

Write an engaging brief for your affiliate agency

Explain how affiliate marketing can impact your overall marketing strategy

Know how to manage an affiliate agency and set up relevant reporting

Why should I take this course?

This course is open to people that are new to affiliate marketing, responsible for an affiliate sales channel or thinking about adding affiliate marketing to their mix. 

Course Overview

Introduction to Affiliate Marketing 

What is affiliate marketing?

The role of the affiliate, merchant and affiliate network

Benefits & Disadvantages of affiliate marketing

Different types of affiliate link

How affiliate marketing impacts search marketing

3 Search tips for affiliate marketing

Affiliate Marketing Strategy

How to develop an affiliate strategy for merchants

Affiliate marketing campaign management

How to brief an affiliate network

Affiliate Networks

Pros and cons of using an affiliate network

How to choose and affiliate network

Creating your own affiliate scheme

Working with an Affiliate Network

How to work with affiliate networks

How organisations work with affiliate networks

Managing relationships and partnerships

Tracking & Reporting Affiliate Activity

Tracking Affiliate Marketing

Understanding key metrics

Google Analytics overview

Omniture SiteCatalyst overview

Reporting affiliate activity


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