PAY PER CLICK



PPC stands for Pay Per Click, which means advertisers need to pay some fee to showcase their ad and on per click the alotted amount will be cut from his account. 
PPC is also known as CPC in other terms. CPC stands for Cost Per Click. 
The meaning of both terms is similar as usage of word differs from company to company. 
Search engine advertising is one among the foremost in style types of PPC.
 It permits advertisers to bid for ad placement in a search engine sponsored links when someone searches for related keyword that the advertiser has used in his campaign.  

Our digital marketing training provided by the Digital Bizware - gives you the essential skills needed to create and produce industry leading digital marketing campaigns. Learn how to set up PPC - pay per click - campaigns as part of an integrated marketing strategy.

You can study online, whenever you like – so you can tailor it around your everyday life.

 

Digital Bizware set the global standard in digital marketing and selling certification. They've certified more professionals to a single digital education standard than any other certification body.

Syllabus

  • Intro to Paid Marketing

  • Adwords, Bing & Yahoo Network

  • Ad Groups

  • Ad Extensions

  • CTR- impresstions, conversions

  • Key Word Research

  • Creating Search Ads

  • Creating Display Ads

  • Mobile marketing

  • Vedio marketing

  • Shopping Campaigns

  • Express Ads

  • Ad Groups

  • Bid Management

  • Remarketig

  • Landing Page

  • Conversion Tracking

  • Analytics and Research

  • Awords Certifications

  • PPC Projects

What support is available?

  • Student forums
  • Weekly webinars lead by industry experts
  • Mentor Support
  • Student discounts from NUS extra
  • The flexibility to study at a time that suits you

When can I start?

You can enrol at any time - start today and live your best life with the next generation of online learning.

Who is this course for?

The Professional Diploma in Digital Marketing from the Digital Bizware is perfect for anyone making a career change, wanting to verify their current digital skills or further their digital marketing career.

Designed by digital marketing experts, the modules are full of the most up to date digital marketing teaching, insider knowledge and industry insight.

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