Local business listings have a key role in RRR which is Reputation, Ranking and Revenue. that is why it is important to grow your business in small town as well as metro cities. Local business owners used to pay for Yellow Pages, Local newspaper and Print marketers for promoting their businesses in the form of brochures, coupons and postal mail marketing. Few of them used promote on local television and radio but nowadays, internet marketing is requirement for every business from for promoting their products and services. If your business can’t be found on web today, it is akin to being “nowhere”.
Business owner can keep their customer up to date after using google my business, Bing or Yahoo.
Following are the most popular online platforms for local listing of the businesses:
GOOGLE MY BUSINESS
Business owners can go online with free business profile with google my business and they claim thier business, this is the most important feature on google for local rankings.
BING PLACES FOR BUSINESS
Business owners can add your business to Bing and make sure customers always find the right information about their business on Bing places for business.
YAHOO SMALL BUSINESS
Business owners can stand out online by using yahoo small business tools.
FUNDAMENTALS OF LOCAL LISTING
Local search marketing
Local Search Marketing is everything that business owner do on the web to promote a physical business that makes interaction with customers which is applicable for small and medium business as well as international brands or chains.
Setting up local business listings
Each time you create local business listing you will be filling out a form with Business name, address, phone number, Website URL, categories, description, tagline, social profiles and Images.
Local business categories
Local business categories are the terms which describe your business in best way possible and those categories selected by owner
Mentioning the name, address & phone number online is local citations.
Reviews and Rating
It’s a written sentiment directly by the customer on any website or blogs. YELP, FACEBOOK, GOOGLE are three planforms for reviews. Customer tell about the quality of your products or services through reviews.