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Video Marketing


Video Marketing

 

Consumers love video and it’s one of the most effective ways to educate, persuade and sell.

Our 1-day training course will help to create great video content with strong ROI (Return on Investment). You’ll cover all the main issues: strategy, processes, messaging, creative and technology.

Program

 

Creating a business case

Statistics, case studies and approaches that will help to engage your stakeholders and make the case for creating video content.

 

Research & audience building

Techniques and tools that will help you to get an insight into what sorts of video are most likely to resonate with your audiences.

 

Creating effective content

Statistics, case studies and approaches that will help to engage your stakeholders and make the case for creating video content.

 

Creating a business case

Practical, best practice advice on how to create compelling video content, including creating great video briefs for agencies.

 

Targeting & distribution

Ways to most effectively promote your video in order to maximise its value to your organisation, looking at paid, earned and owned media. We’ll also cover YouTube & other online video platforms (OVPs).

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