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Digital Marketing Fundamentals

Advanced Digital Marketing Course

With the need for every business to have an online presence, you can’t ignore the power of digital marketing tools when it comes to effectively promoting a product or service.


Our courses have been designed to kick-start or consolidate your digital marketing knowledge so you gain new skills and can progress either your desired digital marketing career path or business goals.


During you 2-3 month classroom course, you'll immerse yourself into the digital marketing industry and explore theoretical and strategic approaches to digital marketing. The course provides practical activities and insights into the main digital channels including SEO, Social Media, Content Marketing and PPC. We also look at Web Analytics, Mobile and Video.


We also offer private training courses which are ideal if you have a team you want to bring up to speed in how to use the main digital channels to build an engaging digital campaign.


This course will incorporate workshops led by our in-house experts, which will allow you to understand the core theoretical components of digital marketing in context and will help when creating an effective digital strategy.


With our guidance you'll start creating a digital marketing plan which incorporates the key strategic components and utilises a variety of digital channels and campaign tactics.


At the end of the day you’ll leave the course feeling empowered to return to your workplace and contribute to effective digital decision making.


Introduction to content marketing

  • What can content marketing do for you?
  • How content marketing strategy works


Strategy and measurement

  • Defining and targeting your audience
  • Measuring content and improving performance
  • Successful planning


Content examples

  • Understanding the different types of content


What will I learn?


Upon completion of our Digital Marketing course you’ll have gained the skills to:

  • Understand digital marketing and its disruption of the traditional marketing mix
  • Be aware of the online consumer journey and how to effectively target your customers
  • Be aware of the online consumer journey and how to effectively target your customers
  • Set clear objectives for the different digital marketing channels
  • Understand how to write a digital marketing plan


Why should I take the course?

Whether you’re new to digital marketing or a marketer looking to enhance your digital knowledge and skillset, this course will cover the fundamental principles of digital marketing and will provide you with an opportunity to examine the impact of these on your own business environments.

Course Overview

On day one we’ll cover:

  • Digital marketing fundamentals
  • The role of digital marketing and its impact on the traditional marketing mix
  • Strategic marketing in a digital landscape
  • Digital objectives
  • Internal and external factors influencing strategic decision making


  • Introduction to Digital Marketing

  • Business MOdel

  • Elements of Business

  • Search Engine Optimization

  • Google Adwords - Pay Per Clicks

  • Social Media Marketing

  • Google Analytics

  • Google Adsense

  • Content Marketing

  • Mobile Marketing

  • Affiliate Marketing

  • Vedio Marketing

  • Image Marketing

  • Inbound Marketing

  • Advance Blogging

  • Wordspress

  • Html & CSS

  • Email Marketing

  • Landing Page 

  • Lead Generation

  • Free Lancing

  • Business Apps

  • SMS Marketing

  • Online PR

  • Ecommerce Marketing

  • Certifications 10+

  • Resume and Monk Interviews

  • Personality Development - Digital Carrer Preparation

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