Lead Generation is all about finding the customers details using funnel mechanisms, for companies the deal in product and services Lead Generation is the Heart of Buisness.
Most of the companies depend on the Leads and then work on the leads to convert the suspects to prospects and then to Customers. when a customer enquires it becomes a lead to the Business
The term lead generation describes the process of attracting prospective customers as well as the measures that lead potential customers to show interest in a product or service. A lead is a prospective customer who voluntarily provides their data to the company. The lead generation can be done in the B2C and in the B2B area. It is not limited to individual methods or strategies.
A lead is a qualified contact with a prospective customer who is interested in a company or a product on the one hand and on the other hand, leaves the advertiser with its address data (lead data set) for further dialogue and therefore is likely to become a customer.
Acquiring new customers involves very different approaches and practices, which can be subdivided according to the media used, the pull and push principles, or the focus on quantity or quality. They can be summarized as lead management.
lead can generate through various sources such as internet, telephone, personal referral.
Now a day lead generation mostly prefer done through online platforms by most of the company to reach out to their potential customer. they use such Methods as content marketing, permission marketing or inbound marketing work together to create leads and market products, services or your own image. Search engine advertising can also be used for lead generation. The more leads a company generates, the greater the reach for their future campaigns, and possibly the revenue, when leads become sales. The success of lead generation can be measured using various parameters. Cost per Lead, ROI, Conversion Rate.
Lead generation is not simply about winning a lead in the form of a record, such as a raffle. The actual goal is rather to win a new customer who is specifically interested in product X or service X and is 'sales-ready'.
There is various online company who generate lead behalf of main company such as justdial,sulekha,yellowpage etc.
Generating a lead is an important part of every business for their product and services to survive in today's competitive market. in every business there is a separate team for lead generation and converting the leads into a potential customer. generating a lead is somehow easy but converting lead into final sales is a tough job.